Novo Nordisk
Enterprise Healthcare Platform Redesign
Led a multi-phase redesign for Novo Nordisk USA's internal and external digital platforms. Focused on streamlining UX/UI across key business areas: Diabetes, Healthcare Professionals, and Corporate Communications.
Designed and delivered a modular CMS-driven system integrating interactive timelines, appointment management, and internal workflows. Simplified complex data flows while maintaining full regulatory compliance with healthcare privacy standards.
Collaborated closely with cross-functional teams — including compliance, dev, and internal stakeholders — to ensure scalability, accessibility, and brand alignment across all user touchpoints.
Key Results:
• 35% reduction in task completion time
• Improved cross-team adoption & onboarding speed
• Fully compliant with regulatory frameworks
Project Type: UX/UI Design, CMS Development | Role: Production Designer
Tools Used: Figma, Adobe XD, Jira, InVision | Duration: October 2021 - July 2024
The Challenge
Novo Nordisk’s internal platforms were struggling with complex workflows, inconsistent UX, and limited scalability for growth.
My role was to simplify multi-department experiences while ensuring full regulatory compliance within the healthcare space.
The Solution
Led a multi-phase redesign for Novo Nordisk USA's internal and external digital platforms. Focused on streamlining UX/UI across key business areas: Diabetes, Healthcare Professionals, and Corporate Communications.
Designed and delivered a modular, scalable design system incorporating timelines, navigation enhancements, and task-driven interfaces. Simplified complex data flows while maintaining full compliance with healthcare privacy standards.
Collaborated across development, legal, and internal stakeholder teams to ensure seamless handoff, long-term scalability, and alignment with Novo Nordisk’s global brand standards.
UI Highlights
Below are selected UI screens from the Novo Nordisk redesign, showcasing accessibility-first layouts, intuitive navigation, and mission-driven storytelling tailored to a healthcare audience.
Global Navigation Menu
A full-screen, accessible navigation system designed with clarity and ease of use in mind. The dark background enhances contrast while the structured layout supports efficient information retrieval across critical categories like Patient Help, Healthcare Professionals, and Sustainable Business.
Disease Area Hero Page
A bold and empathetic hero layout spotlighting Alzheimer’s Disease. Designed to communicate care and credibility, this screen balances editorial imagery with clear messaging to drive deeper exploration into high-priority medical topics.
Condition Detail Content
A structured and readable content template crafted for clarity and trust. This layout supports large volumes of medical information without overwhelming the user — using strong hierarchy, generous white space, and mobile-optimized flow.
Final Reflection
Designing for Novo Nordisk meant finding the balance between emotional storytelling and clinical precision. Every page needed to feel credible, human-centered, and compliant — while also enabling users to take confident action. These UI panels reflect my focus on modular layout systems, clean typographic rhythm, and accessible interaction across screen sizes.