At BrandShare, I partnered with the Cheetos team to design a limited-edition “Snack to Table” box set that reimagined their iconic snacks as bold meal ingredients. Using brand assets provided by corporate, I created a custom box and dual-sided recipe cards featuring Flamin’ Hot Elotes and Sweet ’N’ Spicy Chili Meatballs. I styled, photographed, and designed the entire set with a gritty, street-food inspired visual system that aligned with Cheetos’ identity while pushing into lifestyle territory. The goal was to create something unboxable, shareable, and craveable — and it worked. The campaign drove a 23% increase in social engagement, a 15% lift in SKU sales compared to the previous year’s quarter, and over $150K in earned media value through influencer and user-generated content. This project turned a snack into an experience — and proved how strong design can drive both brand perception and measurable results.