For this multi-channel campaign with ViiV Healthcare, I led the creative direction and design execution across social platforms—Instagram, Facebook, and X—crafting engaging visuals aligned with ViiV’s latest brand standards. In tandem, I worked closely with a printing press to produce large-format banners for national healthcare conferences, ensuring color accuracy, typography consistency, and flawless file setup for production. From digital to physical, every touchpoint reflected ViiV’s commitment to bold, inclusive storytelling in healthcare.