I designed a concept homepage for Abbott’s “Above the Bias” campaign, a public awareness initiative dedicated to dismantling the stigma around diabetes. The design emphasizes storytelling through real voices, data-driven insights, and impactful visuals. Features include:

• A bold hero section with an attention-grabbing video to educate viewers about diabetes prejudice.

• A data visualization section highlighting the emotional toll of diabetes stigma.

• Myth-busting content to address common misconceptions about diabetes.

• Personal testimonials that put a human face to the impact of stigma.

• Resources for further learning and support.

This homepage layout combines clarity, empathy, and accessibility, aiming to educate the public and empower those living with diabetes. The clean design and strategic hierarchy help convey urgency and compassion, aligning with Abbott’s mission to support inclusive healthcare.